Dr Jarrod Gilbert Sociologist
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Why we must pay for our online media

17/10/2014

3 Comments

 
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Free access to information is one of the greatest elements of the internet, but if we want that information to be of a high quality we have to start paying for it. It’s for this reason that both the New Zealand Herald website and Fairfax’s ‘Stuff’ need to go behind a paywall.

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Journalists fulfil an important role in any democracy, but the tradition of the forth estate is at risk. As revenues from newspapers decline, online revenues are not keeping pace. The result is cuts to staff budgets and increasing sensationalism in the news. Neither is desirable.

In the past I was an avid newspaper buyer. My day could not start without the morning paper. I scoffed at online material. Nothing could possibly beat the tactile satisfaction of turning the pagers. Nope. The ability to scan newspapers from around the world was too delicious to resist. I seldom buy a paper now. 

The Christchurch Press is hardly going to be broken by my daily lack of patronage but collectively it – and all other newspapers – are. Decreasing readership means fewer advertising dollars. 

The cost of course is the quality of journalism. If the media are to attract and keep the best talent, they must be able to pay for it. 

The reason I say that both websites need to go behind a paywall is that there is a fear that if one goes alone then people will just switch to the other. I’m guilty of this. When the New York Times went behind a pay wall I stopped visiting. 

A paywall will not be a panacea for the problems facing the print media. Newspapers need to find inspiration from the late and legendary, Ben Bradlee, the Washington Post editor and create a culture that gives them impact and makes them important. But increasing revenues is a piece of that puzzle.

I for one am prepared to pay. In fact I demand it. The cost of not doing so is too high.

3 Comments
John
24/10/2014 07:50:43 am

Yeah +1. Every time someone complains about poor journalism on Stuff or Herald Online, I feign outrage and insist that they demand a refund.

Reply
Bart Janssen
24/10/2014 08:18:38 am

I disagree. Not because I think good journalism shouldn't be paid for, but because I think The Herald and Stuff are the wrong model for quality journalism in the future. They are large collators of "news" their aim is high throughput and they employ as cheap as they can. They will always aim for lowest common denominator news.

As such their quality will be low and "free" is the appropriate price.

To get quality journalism we need to be able to pay the journalists more directly. I strongly suspect in 10 years we will each have a set of trusted sources (journalists) who we will pay directly using a mixture of subscriptions and donations. I'm already partway down that path.

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